Mar 18, 2019
Today we get a glimpse into the behind-the-scenes functions involved in licensing; TV, film, ads, and anything alike. We’re joined by, Michael Elsner, a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. Today Michael shares a little bit about his background and some of the success that he has had in this industry. Many people in the industry are huge skeptics of licensing and never want to even get into licensing. They always avoid it. Often you can feel like you have no control over it and you feel like you don’t even know the way in.
There are tons of services out there where you pay fees and supposedly some executive is going to hear it. However, as many of us have found, you pay those fees and never hear anything, never get anything back and never hear any good stories about it. Today, Michael is here to completely change our perspective on licensing as a whole. So, if this is sounding all too familiar and you are also one of those skeptics, keep listening. This show has been divided into two parts so be sure to come back next time for part two with Michael Elsner where we hear more about his 4-step process.
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Michael Elsner — http://www.michaelelsner.com/Home.html
Michael on LinkedIn — https://www.linkedin.com/in/michaelelsner/
Michael on Twitter — https://twitter.com/michaelelsner
Michael on Youtube — https://www.youtube.com/channel/UC4Hhg45THp8l6zkih-Wo19g
The 4 Step Plan to Licensing Success E-book — https://www.mastermusiclicensing.com/ebook-offer