Jul 27, 2020
When people think of you and your music, what do they think of? Well, whatever that is, that’s your brand! What we want, is to design and utilize this idea to build your music business.
This idea should be personal, authentic, and we want to amplify it however we can. If you understand how important this is, then you...
Jul 20, 2020
Would you keep betting on a horse that never won a race? Seems ridiculous, but people keep throwing money at advertising for posts that never did well in the first place. In this episode, C.J. sums it up perfectly when he says, “If it doesn't work organically without paid traffic, it’s not going to work with...
Jul 13, 2020
Imagine selling millions of records only to end up starting from scratch in an entirely new music industry. This is the story of J.R. Richards and our SMA student guest joining C.J. this week. J.R. was the vocalist for the 90s band Dishwalla, which had two Gold and Platinum albums, and also won Billboard Music and...
Jul 6, 2020
If you are building a music business, should you focus on YouTube of Facebook? Well, both honestly! But as C.J. explains the pro’s and con’s of both, you’ll find that Facebook by far has the advantage.
Would you rather have 1,000,000 video views on YouTube or 100 superfans that would buy anything in your store? If...