Record Label or Independent Artist? An Interview With Jens Hilzensauer, Pt. 2 - SMS074

Dec 2, 2019

In Part 2 of our interview with Jens Hilzensauer, we dive even deeper into the state of the music industry—specifically record labels and record deals. We also discuss the huge learning curve that labels have in order to get up to speed to what we’re doing at the Savvy Musician Academy. As a musician, it’s important that you understand where things are so that you can make the best decision possible for your career. This interview will help what decision!

Key Points From This Episode:

• You as a person is just as important as your music
• Thinking of your culture as a lifestyle brand
• How the music industry resists change
• What the record labels should do
• Confusing marketing with advertising
• Creating brand awareness
• The current approach to social media by record labels
• Why record labels will struggle with social media
• The importance of creating a relationship with your fans
• What Leah’s doing to secure her career and still without touring
• When you should consider talking to a record label
• The questions you should be asking yourself
• Current rates by Spotify
• What a typical record contract looks like

Tweetables:

“I think the record business side of the music business was always reluctant to change.” — @jenshilzensauer [0:04:10]

“Basically the music industry made Apple rich because they let Apple, invent iTunes.” — @jenshilzensauer [0:04:57]

“There is no call to action. That’s advertising. Marketing is based on a call to action.” — @metalmotivation [0:09:00]

“You’ve never seen a Starbucks commercial. That’s pretty powerful brand awareness without any reliance upon traditional advertising.” — @metalmotivation [0:09:22]

“The algorithm is completely indifferent. It’s going to follow basic principles that are based on psychographics.” — @metalmotivation [0:13:02]

“You must treat your career as though no one will do anything for you. Just treat it as though it’s depending and relying on you alone.” — @LEAHthemusic [0:17:24]

Links Mentioned in Today’s Episode:

Jens’ Band “Planet Trompeta” — https://www.facebook.com/planetatrompeta/

Schedule a Call with SMA — http://callsma.com