Feb 6, 2018
Making a record and putting it on the internet doesn’t guarantee that anyone will discover it. By finding your micro niche and nurturing your culture, you can help stack the odds in your favor. By building a culture and nurturing your fanbase, you can use social media to find a group of super fans that are enthusiastic and loyal. All of these things can create a music career that is scalable and sustainable. But how does that actually work? Feeling lost? That’s why we made you a map. You can find that map here.
IMPORTANT THINGS TO REMEMBER.
Revisit the highlights:
0:00 - Introduction.
4:00 - Why the Sustainable Music Map?
4:40 - First things first. Quality music.
6:35 - Finding your micro niche.
15:10 - Utilizing free traffic.
22:58 - Importance of building culture.
24:00 - Branding
26:25 - Launching Online.
30:30 - Artist Identity Infrastructure.